Established in Los Angeles, 2007, by Tom Hirota, JOYRICH is a luxury streetwear label that has taken the fashion world by storm. JOYRICH has been designed to promote a lifestyle that is rich in content, with it's signature “casual-rich” style, supporting the image of being casual and laid- back, yet rich and luxurious.
Each JOYRICH collection is crafted with a “retro-future” flair – a culmination of styles inspired by art, music, and pop culture icons.
JOYRICH has achieved international success with their A lister collaborations with the likes of Billie Eilish & Snoop Dogg curating their own Joyrich collaborations. Joyrich has been worn by global pop icons such as Justin Bieber, Rihanna, BTS, and Beyonce. It's distinct bold prints and colours are designed for the ones who are willing to be bold and courageous and to challenge the status quo.
JOYRICH has over 330 sale points worldwide including pop-up stores in Japan, China and Korea with their flagship on Melrose Avenue, Los Angeles. In November of 2020, a small group of streetwear enthusiasts launched JOYRICH in Australia for the very first time, with the opening of the first store in Melbourne Central Shopping Centre.
Following the success of the Melbourne opening, Joyrich Australia plans to take down the Sydney Streetwear scene as their next exciting venture.
JOYRICH, The Galeries, located on Lower Ground.