SXSW is back in Sydney, and it’s going all out for its second year. From October 14 to 20, you can dive into a whirlwind of epic music, film screenings, and tech panels all within a 15-minute stroll from The Galeries. With 1,200 artists from around the world – Taiwan, South Korea, the Philippines, and more – the city will be buzzing with a global musical feast. 

The best part? This year, SXSW isn’t just for industry insiders. You can hit up free events at Tumbalong Park or grab a $120 wristband for access to over 300 performances and talks. We’ve got the scoop on must-see events and killer outfits to help you enjoy the festival and feel confident while schmoozing. Who knows? This could be your golden ticket to the next big opportunity (or, at least, a really fun time).  

The Kid Laroi  

Curious how Charlton Kenneth Jeffrey Howard, aka The Kid LAROI, skyrocketed to global fame? Catch him at SXSW Sydney 2024, where he’s stepping up as this year's music keynote speaker. From Redfern to the top of the charts with hits like ‘Stay’ and ‘Thousand Miles,’ he’s ready to spill the secrets behind his rise.  

What to wear 

Black Heavy Cotton Drop Shoulder Heart T-Shirt, $325 from Ganni on Ground Floor  

And Wander Oversized Cargo Pants, $505 from Incu on Ground Floor  

Bucket Hat, $330 from Arc'teryx on Ground Floor  

+91 Calling! 

Yep, +91 is India’s dial tone, and this free festival at Tumbalong Park is your chance to dive into it. Expect a full day of indie-pop, desi hip-hop, and singer-songwriter vibes from six killer acts straight out of India and its diaspora. 

What to wear 

Adidas X Wales Bonner Bucket Hat, $180 from Incu on Ground Floor  

A.P.C. Ninon Tote Bag, $315 from A.P.C. on Ground Floor  

Muji Jersey Crewneck Long Sleeve T-Shirt, $16.95 from Muji on Level 1  

Reed Jobs  

For the Geniuses™ out there, brace yourselves: Reed Jobs, Steve's kid and the mastermind behind Yosemite Ventures, is coming to the festival. He’s poured over $200 million into cancer breakthroughs, and with a mission born from his father’s passing, expect a chat that’s as personal as it is groundbreaking. 

What to wear 

Apple Watch Series 10, $1359 from JB Hifi on Lower Ground  

Clean Eileen Dry Twilight Selvage, $340 from Nudie Jeans on Ground Floor  

Salomon XT-6 Gore-Tex 'Black Silver' Sneakers, $340 from Incu on Ground Floor