JOYRICH. The brand worn by Justin Bieber, Rihanna and Billie Eilish. JOYRICH launches their second Australian store in Sydney’s CBD.
Following the success of their Melbourne launch, exclusive international street-wear label JOYRICH, hits Sydney’s CBD with doors opening in The Galeries, 29th of May 2021.
The new store will include world-wide exclusive collaborations only available in Sydney.
Founded by Tom Hirota in 2007, JOYRICH is a luxury streetwear label that has taken the fashion world by storm. Inspired by Los Angeles and Japanese street style, JOYRICH uses vibrant colours and prints, creating unique pieces for those who value self-expression through style. Coming from humble beginnings in 2007, Joyrich has now gained global recognition with over 330 sales points around the world.
JOYRICH currently resides in Japan, China, Hong Kong, Europe and now Australia with a vision of expansion to every corner of the globe. Joyrich is known for their A lister collaborations with names such as Snoop Dogg, Billie Eilish and Playboy as some of the most iconic collabs to date.
In 2020, a small group of Australian streetwear lovers brought the JOYRICH brand to Australian and New Zealand shores, filling a gap in the street wear scene that has seen little progression in recent times.
JOYRICH, The Galeries located on Lower Ground.