With pe-nation.com the one destination to shop the entire P.E collection, Pip and Claire wanted to ensure this exclusivity could also be experienced at the brand's premier flagship store.
Here, you'll find elements from P.E's broad range of capsules - from Baseline and best-selling puffers, right through to the elevated P.E Edit collection - with hints of exclusive and early access to upcoming collaborations also in the works (you heard it here, first).
“This store is of course a place to house all of the collections, but it’s much more than that," explain Pip and Claire. "It’s a chance to create our own Nation, together with the people who share our vision. And to share, in turn, that world with our customers to touch, feel and see the brand the way it was always intended.”
The pair worked with a number of collaborators on the space, from architect Kelvin Ho of Akin Atelier to a unique light installation by Trish Campbell, artwork by Clementine Maconachie and bespoke furniture designed by Dowel Jones. The store features sandstone finishes mixed with concrete and muted contemporary tonal finishes, alongside recyclable uncoated stainless steel for rails, racks and stairs.
“We were inspired by the concept of bringing together everything that the brand stands for,” said P.E Nation Co-Founders Pip Edwards and Claire Tregoning. “Fashion, energy, dynamism, excitement… integrating this all into the one space, we wanted to create a place to inspire and energise people. A space where they can feel the brand and see its energy.”
Visit the new store and shop all collections on Ground Floor.