P.E Nation Now Open

News| 1st June 2022
P.E Nation Now Open
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Announcing the launch of P.E Nation’s first-ever flagship store.

Located on Ground Floor, P.E Nation’s brand new footprint comprises a high-design 200 square metre dynamic concept space.

Conceived as a gallery-like space, the store showcases the entire P.E Nation range, bringing both the women’s and men’s collections together for the first time and highlighting the unisex point of view that is increasingly becoming part of the brand’s DNA.

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The store’s design and interiors elements bring together signature totems of the P.E Nation brand, from the coastal-meets-urban lifestyle, to collaborations with artists and creators the brand has long admired. Co-founders Pip and Claire worked with architect Kelvin Ho of Akin Atelier, with a unique light installation by Trish Campbell, bespoke furniture designed by Dowel Jones, and technicolour sculptures by The Visuals.

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Describing their journey creating the store, the Co-Founders said, “This store has been a dream ever since we started P.E Nation in 2016. It’s of course a place to house all of the collections, but it’s much more than that. It’s a chance to create our own Nation, together with the people who share our vision. And to share, in turn, that world with our customers to touch, feel and see the brand the way it was always intended.”

With sandstone finishes mixed with concrete and muted contemporary tonal finishes, the P.E Nation store is designed as a backdrop for the brands vibrant and constantly evolving collections. A truly dynamic space, the store can shapeshift from a retail fitout to a pilates studio or an art gallery with the flick of a switch, reflecting the versatile, multi-tasking spirit of its founders.

The store also reflects Pip and Claire’s commitment to the concept of Conscious Nation, from the sustainable ethos behind the ready-to-wear ranges to the store design itself, with sustainable materials, energy conservation and recycled materials at its heart. The material palette speaks to resource efficiency, by using highly recyclable uncoated stainless steel for rails, racks and stairs alongside low embodied-carbon clay render as the primary wall finish.

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A selection of exclusives styles are available in-store alongside the new season accessory collections for both women and men.

Visit now on Ground Floor.

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