Monsterthreads is a brand of whimsy, art and magic. Art infused products mix folk art, character illustration, street art and contemporary graphic design.
Working with some amazing personalities from the art world, they present art which is exciting yet highly relatable. Like many Australian brands, their beginnings were small.
Co-founders Mark Mamrot and Kaew Pongpaet started Monsterthreads at Glebe and Bondi markets in Sydney. Initially, intended as a side project and a bit of fun, the brand developed a strong following quite quickly.
To free up time to focus on the business, Mark quit his midway through his honours year in Marine Science. Soon Mark and Kaew were working 60-80 hour weeks trying to keep things together. When their real estate agent came to do an inspection of the tiny 2 bedroom apartment they were renting in Randwick and couldn't get into one of the bedrooms because it was so stuffed full of boxes of tshirts, a choice had to be made - take it to the next level or move on.
This led to the opening of the first boutique. More stores followed in the coming years, and each store has its own unique character. The product range grew to include the range of apparel, accessories, homewares and stationary you see today.
Key partnerships were made with complimentary brands such as Bucketfeet artist shoes, Noodoll toys and many more, introducing their products to the Australian market.
The Monster Threads team hope that a store visit ignites a sense of wonder within and leaves you with a smile on your face.