2023 sees the Australian and New Zealand launch of National Geographic Wear; an elevated adventure, street brand. Quality, durability, and style are the cornerstones of every designed product with an equal and exacting focus on both form and function.

With a history steeped in progress, science, and storytelling, National Geographic Stores are a reflection of what the brand stands for; constantly moving forward, supporting innovative vision and empowering exploration. 

Founded in 1888, National Geographic is approaching 135 years as one of the world’s most trusted brands. National Geographic funds impact work around the world, and these stories are represented across a variety of touchpoints including its namesake magazine and editorial content, digital platforms with massive reach, and award-winning documentary features.

Today, the National Geographic brand remains an iconic symbol and a portal to other people and places around the world. National Geographic Stores are the next iteration of the brands powerful and compelling storytelling. 
As a brand that champions innovation and education in our storytelling, we also apply these ideas practically. Our retail stores have been designed to be practical and modular; taking on the form of a gallery space, able to adapt seasonally to new ideas using the same core fixtures.

An unexpected future for the brand and a new vision for fashion: where every purchase has purpose.