GENTSAC SYDNEY DESIGN AWARDS
07 Jun 2018
Following the success of gentSac's pop-up venture into retail, Landini Associates were engaged to design the brand's first permanent store, located at The Galeries in Sydney.
gentSac is a home-grown concept founded in 2015 by Shira O'Sullivan and her partner Ross, with an ambition to transform the way men approach personal grooming by offering a customisable subscription service with a retail presence. They source the best in men's grooming and essentials, both locally and globally, to help the modern man navigate the convoluted market and motivate them to take better care of themselves, and feel more empowered by doing so. With their first Flagship, customers can now engage directly and seek advice in store, try products before they subscribe, or simply buy the immediate essentials.